How To Enter Global Marketing In License

The economic crisis that has struck the United States was enough to give impact and a huge impact around the world including Indonesia. This can be seen from the Indonesian Stock Exchange index which come down and exports are declining as well, which in turn will lead to not achieving a sales target. But even so, this can be overcome by entering the global market in services through the license. Here is how to enter global marketing in the license that can be applied to an entrepreneur or a company if you want to penetrate the global marketing of foreign markets :

Licensing

When companies find that exporting is no longer effective, then the licensing bias becomes a reasonable compromise. Licensing or better known as licensing is an agreement allowing a foreign company using such industrial property rights are patents, trademarks, and copyrights, technical skills, and expertise such as the feasibility studies, manuals, technical advice, architectural and engineering design, or any combination of the above matters in a foreign market.

Rights granted by the licensor to the licensee could exclusive monopoly rights within a territory or nonekslusif. A licensor allows a foreign firm producing a product for sale within the State Licensee and sometimes in other countries that are determined. Licensing is a powerful way plausible if firms have some type of asset private property, such as the patented product or technology, trademark, or brand name companies want to take advantage of it an international scale without spending resources on international operations.

Under the license agreement, the licensor or the licensor or licensee allow other companies to use its intellectual property through an exchange with the compensation designated as royalties. Licensee company called licensee. One case in point is the technology licensing negotiations between Metro Corporation and Impecina Construction SA from Peru. Construction Impecina S.A. is a private company in Peru's largest construction and operations throughout Latin America. However, the oil storage tank, Impecina experience is limited to the design of fixed-shaped roof Konus small.